Tag: Laugh Lines On Paper
12 November 2025
Empty space
In a meeting with our ED, CD, and AD, I called negative space in a logo… empty space. An empty silence for a painful second. Then, they gracefully corrected me and continued as if nothing consequential had happened. But this morning, I had a sudden urge to jump into my cup of kattan kaapi. Sigh. […]
Over Communicate
That’s what I keep telling my team every day. At the cost of sounding like my overzealous uncle who swears that drinking warm water cures everything, I repeat this mantra – ‘over communicate’. Because over-communication is the antidote to all corporate malice. How, you ask? – The brief isn’t clear? Talk. Be curious. Over communicate. […]