About Me
Rashmi George
Where words meet creativity to tell your story and build lasting connections.
Meet Rashmi George, a storyteller, brand builder, and content creator with a rich tapestry of experiences. With over 18 years in media, Rashmi has crafted compelling narratives that resonate with audiences and elevate brands. As the Co-founder of Tea Kadai Talkies and Creative Director at Anutham Way, she brings a unique blend of creativity, empathy, and strategic insight into every project. An avid reader, published poet, and cat mom, Rashmi continues to inspire through her words and actions, impacting communities and empowering people to share their own stories. LinkedIn
Content Creation 100%
Script Writing 100%
Social Media Management 80%
Project Leadership 80%
Editorial Excellence 100%
Creative Direction 100%
Copy Lead
Tag
Jul 2024 - Present
Content Lead Marketing
Vymo
Managed Vymo's blog team, publishing over 110 insightful blogs in two years, in collaboration with Go-To-Market teams. Created impactful reports and studies, including The Bridge, which attracted 150+ leads in two weeks, and the Sales Engagement Guide, generating 300+ leads. Developed video scripts for customer testimonials and employer branding. Curated and edited Vymo’s monthly insurance newsletter, Full Premium, and the Founder's newsletter, highlighting top stories in The Spotlight newsletter.
Dec 2021 - Jul 2024
Co-Founder
Tea Kadai Talkies
As Co-founder, Co-director, Writer, and Art Director of Tea Kadai Talkies, I contributed to several notable projects, including: COP: A Tamil film currently in post-production. Anbudan DD: A talk show on Star Vijay with host Divya Darshini, featuring celebrities and real-life heroes. Enga Veetu Maapilai: A reality show on Colors Tamil starring Arya and Sangeetha, with 16 contestants. NVOK – The Way of Life: A feature with Actor Aravind Swamy.
Jun 2015 - Dec 2021
Creative Director
Anutham Way
An online wood-craft store founded by the Artist A G George. This nature-inspired organization creates completely handcrafted, unique wood and coconut shell products. I worked on the brand from the ideation stage including coming up with the name of the brand – Anutham in Sanskrit means ‘the finest’. My responsibilities involve writing content for the website and the products, establishing the look and feel of the brand.
2015 - Dec 2021
Senior Copywriter & Designer
Standard Chartered Bank
Based in Chennai, I led global communications for SCB Technology, covering 70 countries. I launched GT Chronicle, an online newsletter spotlighting SCB Technology’s achievements, publishing 105 issues. My roles spanned ideation, writing, editing, design, and online publishing. I also developed key technology campaigns like TechWeb, Know Your Leaders, WOW Women, Message from TechMan, and TechAware Week. These projects involved brand identity creation, content design, online brochures, pamphlets, and managing merchandise like t-shirts and keychains.
Feb 2010 - May 2014
Senior Copywriter
D&Z
At D&Z (later rebranded as Incite), a branding and advertising agency, I developed complete brand identities, including logos, names, language, and strategic advertising campaigns across print and social media. Clients included Apollo Hospitals, Vasan Healthcare, Trivitron, Metropolis, Ashva Technologies (Healthcare); Veda Corporate Services (Finance); Bahwan CyberTek (Technology); and NAPC Ltd. (Industrial).
Apr 2006 to Oct 2009
Copywriter
Crystal
Crystal was the Ad Agency based in T Nagar, Chennai, that I begun my career as a writer just after completing my post graduation. Crystal laid the foundation for my career in the creative field. Prominent clients that I worked for include Apollo Hospitals, 108 Emergency Response Service and Daily Thanthi.
May 2005 to Apr 2006
Intern Reporter and Editor
The Hindu
Worked as an intern reporter for the esteemed newspaper, The Hindu, for 5 months. Learned about journalism from veteran reporters and editors. Worked as an intern reporter for the esteemed newspaper, The Hindu, for 5 months. Learned about journalism from veteran reporters and editors.
May 2005 to May 2005
Testimonials
Rashmi's exceptional creativity and diligence in content writing have made a significant impact on our projects. Her ability to blend innovation with attention to detail elevates our work to the next level. Working with Rashmi is not only productive but also truly enjoyable.
Sai Sushmitha Puligilla, Product Marketing Manager @ Vymo
Working with Rashmi at Vymo was a pleasure. She brought exceptional writing skills and creativity to our content team, transforming basic content into engaging, high-quality pieces that resonated with our audience. Her ability to craft compelling narratives and her deep understanding of our target audience consistently exceeded expectations. Rashmi is also a collaborative team player, sharing insights that uplifted our projects and colleagues. Her positive attitude and willingness to help made her a joy to work with. I highly recommend Rashmi for any content role; her talent and teamwork are assets to any team.
Sucheth Shetty, Senior Growth Marketer @ Vymo
Rashmi welcomed me warmly at Vymo, quickly becoming a fun and supportive colleague. Her creativity and maturity in content delivery are standout qualities, always hitting the brief and adding value. Her newsletters are refreshingly engaging, capturing readers' attention effortlessly. Rashmi is a great fit for any communications or content team, bringing a unique perspective. Wishing her continued success!
Annapoorna Ramanath, Head of Content @ Vymo
Rashmi's infectious enthusiasm and out-of-the-box ideas elevate every project. To her, each blog or post is an opportunity to achieve the best results for the team. Working with her at Vymo Marketing was a pleasure; she brought a fantastic energy that pushed creative boundaries. If you collaborate with Rashmi, be ready to explore new possibilities!
Roshan Cariappa, Vice President Marketing @ Vymo
Working with Rashmi at Vymo was a pleasure. As a Senior Content Writer, she excelled in creating compelling B2B content across blogs, whitepapers, and social media, simplifying complex topics effectively for our growth marketing. An excellent team player, Rashmi consistently aligned her work with our marketing goals. I highly recommend her as a skilled, results-driven writer.
Prasanna Katre, Growth Marketing Lead @ Vymo
Working with Rashmi at D&Z was a formative experience. As a senior copywriter, she patiently guided me, sharing her creativity and dedication. Facing a challenging manager, Rashmi’s encouragement kept me going, teaching me to focus on the message over the tone—a lesson I now pass to my own mentees. Her talent for simplifying complex ideas into engaging, concise copy impressed me. Rashmi’s calm focus under pressure and relentless energy remain constant, as does her passion; she’s a published writer and blogger who never seems to stop, inspiring everyone around her.
Fathima I, Copywriter @ D&Z Brands
Rashmi is a creative writer with an exceptional talent for crafting innovative solutions and expressive narratives, whether in corporate writing or storytelling. Her unique ideas, infused with a human touch, set her apart. As both a writer and visualizer, she holds the potential to excel as a Writer/Director in television or film.
Johnny D’Souza, Director @ Tea Kadai Talkies
It’s often wrongly believed that language skills make a great writer. Language skills Do matter. But what’s far more important is heart. The ability to empathise and connect and feel for the people that your words are going to impact. That’s why we all loved Rashmi: the pint sized giant with a heart of gold. If i still ran an agency, she’d never be on LinkedIn! It’s often wrongly believed that language skills make a great writer. Language skills Do matter. But what’s far more important is heart. The ability to empathise and connect and feel for the people that your words are going to impact. That’s why we all loved Rashmi: the pint sized giant with a heart of gold. If i still ran an agency, she’d never be on LinkedIn!
Kishore Manohar, Co-Founder @ D&Z
Rashmi's exceptional creativity and diligence in content writing have made a significant impact on our projects. Her ability to blend innovation with attention to detail elevates our work to the next level. Working with Rashmi is not only productive but also truly enjoyable.
Sai Sushmitha Puligilla, Product Marketing Manager @ Vymo
Working with Rashmi at Vymo was a pleasure. She brought exceptional writing skills and creativity to our content team, transforming basic content into engaging, high-quality pieces that resonated with our audience. Her ability to craft compelling narratives and her deep understanding of our target audience consistently exceeded expectations. Rashmi is also a collaborative team player, sharing insights that uplifted our projects and colleagues. Her positive attitude and willingness to help made her a joy to work with. I highly recommend Rashmi for any content role; her talent and teamwork are assets to any team.
Sucheth Shetty, Senior Growth Marketer @ Vymo
Clients
My Work
- All
- Image
- Video
- Music
Blog
The Art of Storytelling in Brand Building
In the world of brand building, storytelling is no longer a luxury—it’s a necessity. Brands that excel in storytelling create authentic connections with their audiences, forging trust and emotional engagement. Storytelling goes beyond sharing a product’s features or benefits; it dives into the brand’s core values, mission, and personality. It allows customers to see themselves […]
From Page to Screen – How Storytelling Transforms Visual Media
Storytelling isn’t limited to written words; in visual media, it’s brought to life through images, colors, and sound. Moving from page to screen requires a nuanced approach to maintain the essence of the story while adapting it to a new format. This transformation is not just about translating text but about capturing the story’s heart […]
Get It Touch
My Details
Let’s create something unforgettable together! For collaborations, media inquiries, or simply to connect, reach out via the form below. Rashmi looks forward to sharing her journey with you and exploring new storytelling adventures.
- rashmiegeorge at gmail dot com
- Chennai, Tamil Nadu, India
- Mon - Fri 9AM to 5PM | Sat 9AM to 12PM