About Me

Rashmi George
There are stories to be told, and time is fleeting.
With over 15 years of experience in content, communication, and storytelling, I’ve worn many hats, sometimes all at once! At present, I’m part of the fabulous creative team at Tag, doing what I love—crafting stories that stick.
Before this, I worked with Vymo, a SaaS company helping banks and insurance providers supercharge their sales teams. I’ve also consulted for ESAF Small Finance Bank, where I got the privilege to power bigger dreams with words.
As the co-founder of Tea Kadai Talkies, I’ve directed television shows and commercials, and somewhere along the way, I led communications for the Group Technology department at Standard Chartered Bank.
My writing journey has also taken me through the healthcare corridor, with brands like Sanofi, Apollo Hospitals, Trivitron, Metropolis Healthcare, 108, and Vasan Healthcare.
On the side, my brother and I run a light-hearted, finance-based podcast called Dil Se Money because money needn’t be mumbo jumbo.
I’m also the author of The World in a Raindrop, a book of poems that found its way onto Amazon shelves: Read it here
https://www.amazon.in/world-raindrop-Rashmi-George/dp/100553182X
Outside work, my world spins around my three babies: Neytiri (a one-year-old human torpedo), Tammy (a six-year-old feline queen), and Cuckoo (a mysterious, chatty African grey parrot of undetermined age).
LinkedIn
Content Creation 100%
Script Writing 100%
Social Media Management 80%
Project Leadership 80%
Editorial Excellence 100%
Creative Direction 100%
Copy Lead
Tag
Jul 2024 - Present
Content Lead Marketing
Vymo
Managed Vymo's blog team, publishing over 110 insightful blogs in two years, in collaboration with Go-To-Market teams. Created impactful reports and studies, including The Bridge, which attracted 150+ leads in two weeks, and the Sales Engagement Guide, generating 300+ leads. Developed video scripts for customer testimonials and employer branding. Curated and edited Vymo’s monthly insurance newsletter, Full Premium, and the Founder's newsletter, highlighting top stories in The Spotlight newsletter.
Dec 2021 - Jul 2024
Co-Founder
Tea Kadai Talkies
As Co-founder, Co-director, Writer, and Art Director of Tea Kadai Talkies, I contributed to several notable projects, including: COP: A Tamil film currently in post-production. Anbudan DD: A talk show on Star Vijay with host Divya Darshini, featuring celebrities and real-life heroes. Enga Veetu Maapilai: A reality show on Colors Tamil starring Arya and Sangeetha, with 16 contestants. NVOK – The Way of Life: A feature with Actor Aravind Swamy.
Jun 2015 - Dec 2021
Creative Director
Anutham Way
An online wood-craft store founded by the Artist A G George. This nature-inspired organization creates completely handcrafted, unique wood and coconut shell products. I worked on the brand from the ideation stage including coming up with the name of the brand – Anutham in Sanskrit means ‘the finest’. My responsibilities involve writing content for the website and the products, establishing the look and feel of the brand.
2015 - Dec 2021
Senior Copywriter & Designer
Standard Chartered Bank
Based in Chennai, I led global communications for SCB Technology, covering 70 countries. I launched GT Chronicle, an online newsletter spotlighting SCB Technology’s achievements, publishing 105 issues. My roles spanned ideation, writing, editing, design, and online publishing. I also developed key technology campaigns like TechWeb, Know Your Leaders, WOW Women, Message from TechMan, and TechAware Week. These projects involved brand identity creation, content design, online brochures, pamphlets, and managing merchandise like t-shirts and keychains.
Feb 2010 - May 2014
Senior Copywriter
D&Z
At D&Z (later rebranded as Incite), a branding and advertising agency, I developed complete brand identities, including logos, names, language, and strategic advertising campaigns across print and social media. Clients included Apollo Hospitals, Vasan Healthcare, Trivitron, Metropolis, Ashva Technologies (Healthcare); Veda Corporate Services (Finance); Bahwan CyberTek (Technology); and NAPC Ltd. (Industrial).
Apr 2006 to Oct 2009
Copywriter
Crystal
Crystal was the Ad Agency based in T Nagar, Chennai, that I begun my career as a writer just after completing my post graduation. Crystal laid the foundation for my career in the creative field. Prominent clients that I worked for include Apollo Hospitals, 108 Emergency Response Service and Daily Thanthi.
May 2005 to Apr 2006
Intern Reporter and Editor
The Hindu
Worked as an intern reporter for the esteemed newspaper, The Hindu, for 5 months. Learned about journalism from veteran reporters and editors. Worked as an intern reporter for the esteemed newspaper, The Hindu, for 5 months. Learned about journalism from veteran reporters and editors.
May 2005 to May 2005
Testimonials
Working with Rashmi at Vymo was a pleasure. She brought exceptional writing skills and creativity to our content team, transforming basic content into engaging, high-quality pieces that resonated with our audience. Her ability to craft compelling narratives and her deep understanding of our target audience consistently exceeded expectations. Rashmi is also a collaborative team player, sharing insights that uplifted our projects and colleagues. Her positive attitude and willingness to help made her a joy to work with. I highly recommend Rashmi for any content role; her talent and teamwork are assets to any team.
Sucheth Shetty, Senior Growth Marketer @ Vymo
Rashmi welcomed me warmly at Vymo, quickly becoming a fun and supportive colleague. Her creativity and maturity in content delivery are standout qualities, always hitting the brief and adding value. Her newsletters are refreshingly engaging, capturing readers' attention effortlessly. Rashmi is a great fit for any communications or content team, bringing a unique perspective. Wishing her continued success!
Annapoorna Ramanath, Head of Content @ Vymo
Rashmi's infectious enthusiasm and out-of-the-box ideas elevate every project. To her, each blog or post is an opportunity to achieve the best results for the team. Working with her at Vymo Marketing was a pleasure; she brought a fantastic energy that pushed creative boundaries. If you collaborate with Rashmi, be ready to explore new possibilities!
Roshan Cariappa, Vice President Marketing @ Vymo
Working with Rashmi at Vymo was a pleasure. As a Senior Content Writer, she excelled in creating compelling B2B content across blogs, whitepapers, and social media, simplifying complex topics effectively for our growth marketing. An excellent team player, Rashmi consistently aligned her work with our marketing goals. I highly recommend her as a skilled, results-driven writer.
Prasanna Katre, Growth Marketing Lead @ Vymo
Working with Rashmi at D&Z was a formative experience. As a senior copywriter, she patiently guided me, sharing her creativity and dedication. Facing a challenging manager, Rashmi’s encouragement kept me going, teaching me to focus on the message over the tone—a lesson I now pass to my own mentees. Her talent for simplifying complex ideas into engaging, concise copy impressed me. Rashmi’s calm focus under pressure and relentless energy remain constant, as does her passion; she’s a published writer and blogger who never seems to stop, inspiring everyone around her.
Fathima I, Copywriter @ D&Z Brands
Rashmi is a creative writer with an exceptional talent for crafting innovative solutions and expressive narratives, whether in corporate writing or storytelling. Her unique ideas, infused with a human touch, set her apart. As both a writer and visualizer, she holds the potential to excel as a Writer/Director in television or film.
Johnny D’Souza, Director @ Tea Kadai Talkies
It’s often wrongly believed that language skills make a great writer. Language skills Do matter. But what’s far more important is heart. The ability to empathise and connect and feel for the people that your words are going to impact. That’s why we all loved Rashmi: the pint sized giant with a heart of gold. If i still ran an agency, she’d never be on LinkedIn! It’s often wrongly believed that language skills make a great writer. Language skills Do matter. But what’s far more important is heart. The ability to empathise and connect and feel for the people that your words are going to impact. That’s why we all loved Rashmi: the pint sized giant with a heart of gold. If i still ran an agency, she’d never be on LinkedIn!
Kishore Manohar, Co-Founder @ D&Z
Rashmi's exceptional creativity and diligence in content writing have made a significant impact on our projects. Her ability to blend innovation with attention to detail elevates our work to the next level. Working with Rashmi is not only productive but also truly enjoyable.
Sai Sushmitha Puligilla, Product Marketing Manager @ Vymo
Clients

My Work
- All
- Image
- Video
- Music
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Healthcare & wellness
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Healthcare & wellness
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Healthcare & wellness
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Healthcare & wellness
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Standalone Projects
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Standalone Projects
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Standalone Projects
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Unacademy
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Prehistoric India
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Prehistoric India
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Banking and technology
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Banking and technology
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Banking and technology
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Banking and technology
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Banking and technology
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NVOK – The way of life – featuring Actor Aravind Swamy
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Vymo
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Vymo
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Vymo
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Vymo
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Vymo
Blog

The Art of Storytelling in Brand Building
In the world of brand building, storytelling is no longer a luxury—it’s a necessity. Brands that excel in storytelling create authentic connections with their audiences, forging trust and emotional engagement. Storytelling goes beyond sharing a product’s features or benefits; it dives into the brand’s core values, mission, and personality. It allows customers to see themselves […]

From Page to Screen – How Storytelling Transforms Visual Media
Storytelling isn’t limited to written words; in visual media, it’s brought to life through images, colors, and sound. Moving from page to screen requires a nuanced approach to maintain the essence of the story while adapting it to a new format. This transformation is not just about translating text but about capturing the story’s heart […]

AI Forward Asia ft. Bambang Sueno
To read the full article, click here AI is reshaping Asia’s insurance landscape, transforming customer interactions, and optimizing business processes, leading to unprecedented growth opportunities. In our conversation with Bambang Sueno, President-Director of PT Mitra Harmoni Insurance Broker, we discuss why AI is a ‘must-have,’ not just a ‘nice-to-have’ in 2024. Mr. Bambang has been recognized as […]

What Do Younger Insurance Agents Seek in Their Careers?
To read the full article, click here Attrition remains a significant concern for the insurance industry across Asia. In India, the life insurance sector is grappling with high attrition levels, with 30% of newly appointed salespeople leaving their positions within the same year of appointment! This trend persists throughout Asia. In 2023, the Philippines reported the highest attrition rate […]

The Changing Face of Insurance Sales – Ft. Stephen Douglas
To read the full article, click here Where is the insurance industry in its digitalization journey? Which trends will shape the next chapter of sales productivity? Keeping the big picture in mind is essential as Asia’s insurance industry evolves rapidly. To grasp what lies ahead, we caught up with Stephen Douglas, Head of Sales & Partnerships for […]

Gen AI in 2024: five top trends insurers can’t ignore
To read the full article, click here Generative Artificial Intelligence ( gen AI) became mainstream in 2023. In 2024, we expect gen AI to exponentially evolve and disrupt technology and trends in the insurance space. The report by Vymo, ‘THE RISE OF AI – How Artificial Intelligence is Elevating the Insurance Game,’ investigates how the insurance […]

Do Your Insurtech Tools Protect Your Data?
To read the full article, click here Insurance companies today are finding themselves at a crossroads as they embark on a journey of digitization to reinvent, transform, and differentiate themselves. Collaborating with the right Insurtech and sales tech partners is essential to equip them with the cutting-edge tools needed for success. This technological wave promises […]

Future of Insurance Sales – Ft. Suresh Neelakantan
To read the full article, click here 2023 is being dubbed as the year of AI transformation. How we generate, manage and propagate Data will redefine life as we know it. Our conversation with Suresh Neelakantan, Senior Business Development Director – Value Chain Innovation Laboratory at NEC Asia Pacific surfaces the opportunities and challenges of a data-forward […]

How Digital Transformation can build a #FutureFearless Workforce.
To read the full article, click here In 2023, India surpassed China to become the most populous country in the world with a current population of 140.76 crores. However, despite these figures, India’s insurance penetration remains abysmal. The penetration rate for life insurance stood at a mere three percent, while non-life insurance penetration was even lower at […]

Why a cloud-first strategy will drive the Bank of the Future
To read the full article, click here As emerging technologies like generative AI, Web3, and Metaverse become increasingly important, implementing a cloud-first strategy is essential and cannot be ignored. Vymo hosted a roundtable with leading public sector banks (PSUs) leaders in Mumbai. The conversation concerned charting robust cloud policies and the roadmap for PSUs in […]

How Insurers Can Tackle Climate Change Challenges
To read the full article, click here July 2023 was Earth’s hottest month on record. Last month, scientists announced that the average global temperature will pass the 1.5C threshold for the first time in the next five years. Wildfires are raging in Canada, which has never seen so much land burn so early in the year. The […]

An interview with Gabriel Kung
To read the full article, click here “We are building a community space.” Bowtie Insurance, Hong Kong’s first virtual insurer, decided that they must have some physical interaction with their customers and opened Bow Coffee for them to walk in, order a latte and decide the life or health insurance policy that works best for […]

Vymo Reports
Vymo Reports How Artificial Intelligence is Elevating the Insurance Game. To read the full report, click here Discover What Younger Insurance Agents Really Want! To read the full report, click here The Comprehensive Guide on Sales Engagement. To read the full report, click here CLIX Capital transforms its field collections for […]

ESAF Small Finance Bank
ESAF Small Finance Bank Monthly E-Newsletter I Volume-3 I Issue-6 I June 2024. To read the full report, click here Monthly E-Newsletter Volume-3 Issue-2 April – June 2024. To read the full report, click here
Get It Touch
My Details
Let’s create something unforgettable together! For collaborations, media inquiries, or simply to connect, reach out via the form below. Rashmi looks forward to sharing her journey with you and exploring new storytelling adventures.
- rashmiegeorge at gmail dot com
- Chennai, Tamil Nadu, India
- Mon - Fri 9AM to 5PM | Sat 9AM to 12PM